\u0130\u015f d\u00fcnyas\u0131, d\u00fcnyan\u0131n i\u00e7inde bulundu\u011fu h\u0131zl\u0131 de\u011fi\u015fim s\u00fcrecinin hem akt\u00f6r\u00fc hem de muhatab\u0131. Art\u0131k sadece ticari tablolara bakarak gelece\u011fi tasarlamak ge\u00e7mi\u015fte kald\u0131. H\u00e2l b\u00f6yleyken ge\u00e7mi\u015fte \u00f6\u011frendiklerimizle gelece\u011fi benzeri g\u00f6r\u00fclmemi\u015f bir bi\u00e7imde kurgulamam\u0131z gerekiyor. Sosyal ve ekonomik sistemler birbiriyle daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar etkile\u015fim i\u00e7inde ve bu bize yeni bir d\u00f6nemi i\u015faret ediyor. 2021; k\u00fcresel pandemi, k\u00fcresel enflasyon, emtia ve navlun fiyatlar\u0131ndaki \u00e7alkant\u0131lar, i\u015f kollar\u0131ndaki avantaj ve dezavantajlarla geni\u015f bir okuma tablosu sunuyor. Sosyal etki sadece s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in de\u011fil ayn\u0131 zamanda yeni f\u0131rsatlar\u0131 g\u00f6rmek i\u00e7in de imk\u00e2n sunuyor.<\/p>\n\n\n\n
K\u0131z\u0131lay\u2019\u0131n s\u00fcrd\u00fcrd\u00fc\u011f\u00fc hay\u0131r \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemli finansal dayana\u011f\u0131n\u0131 ve kayna\u011f\u0131n\u0131 sa\u011flayan \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d ekosistemi i\u00e7indeki farkl\u0131 i\u015f kollar\u0131m\u0131z, bu yeni d\u00f6nemin mukayeseli avantajlar\u0131n\u0131 g\u00f6rmeye ba\u015flad\u0131. Bu ba\u011flamda d\u00fcnden bug\u00fcne sosyal etkisi olan i\u015fleri g\u00fcndem yaparak yat\u0131r\u0131mlar yapan K\u0131z\u0131lay, hem alan\u0131nda sosyal etki kapsaml\u0131 i\u015flerin hep \u00f6nc\u00fcs\u00fc olmu\u015f hem de T\u00fcrk sanayisinin geli\u015fimine omuz vermi\u015ftir. \u00d6rne\u011fin gaz maskesi \u00fcretim fabrikas\u0131, \u00e7ad\u0131r \u00fcretim at\u00f6lyeleri, ila\u00e7 ve t\u0131bbi malzeme \u00fcretim ve ithalat\u0131 gibi alanlarda y\u00fcr\u00fctt\u00fc\u011f\u00fc giri\u015fimlerle \u00f6n saflarda yer alm\u0131\u015ft\u0131r. \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d ekosistemi i\u00e7indeki yap\u0131lar\u0131n 2021\u2019de yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalara ve \u00fcrettikleri faydalara \u00f6zetle bakacak olursak \u015fu hususlar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz:<\/p>\n\n\n\n
K\u0131z\u0131lay \u0130\u00e7ecek<\/strong><\/p>\n\n\n\n \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d\u0131n amiral gemisi konumundaki \u201cK\u0131z\u0131lay \u0130\u00e7ecek\u201d, hem \u00fcretim hacmi hem de marka de\u011feri a\u00e7\u0131s\u0131ndan pazarda y\u00fckseli\u015fini s\u00fcrd\u00fcrd\u00fc. Bu ba\u011flamda 2021 \u00f6ncesinde 1 milyar \u015fi\u015felik \u00fcretim hacminin 2021 sonunda 1,5 milyar \u015fi\u015feye \u00e7\u0131kar\u0131lm\u0131\u015f olmas\u0131; afet g\u0131da ve i\u00e7ece\u011fi alan\u0131nda yap\u0131lan AR-GE faaliyetleri ve bunlar sonucunda \u201c\u015fimdilik\u201d kayd\u0131yla olu\u015fan \u201cafet besini i\u015fleviyle kullan\u0131lmak \u00fczere bir g\u0131da \u00fcr\u00fcn\u00fc ve \u00fcretim y\u00f6ntemi\u201d, \u201cafet besini i\u015fleviyle kullan\u0131lmak \u00fczere bir toz kompozisyonu ve \u00fcretim y\u00f6ntemi\u201d ve \u201cafet i\u00e7ece\u011fi\u201d patentleri \u201cK\u0131z\u0131lay \u0130\u00e7ecek\u201d i\u00e7in kulland\u0131\u011f\u0131m\u0131z amiral gemisi nitelemesinin hakl\u0131 bir niteleme oldu\u011funa dair \u00f6nemli delillerdir. Bu deliller ayn\u0131 zamanda K\u0131z\u0131lay\u2019\u0131m\u0131z\u0131n yapt\u0131\u011f\u0131 iyilik \u00e7al\u0131\u015fmalar\u0131 i\u00e7in hem daha fazla hem de s\u00fcrd\u00fcr\u00fclebilir kaynak sa\u011flamak anlam\u0131na geliyor.<\/p>\n\n\n\n K\u0131z\u0131lay Sa\u011fl\u0131k<\/strong><\/p>\n\n\n\n \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d ailesinin bir di\u011fer \u00fcyesi olan \u201cK\u0131z\u0131lay Sa\u011fl\u0131k\u201d, kamu ve \u00f6zel sekt\u00f6r\u00fcn aras\u0131nda \u00fc\u00e7\u00fcnc\u00fc bir yol benimseyerek s\u00fcrd\u00fcr\u00fclebilir sa\u011fl\u0131k hizmetleri i\u00e7in enerjisini yo\u011funla\u015ft\u0131rd\u0131. \u201cK\u0131z\u0131lay Sa\u011fl\u0131k\u201d evde ve i\u015f yerinde sa\u011fl\u0131k hizmetleriyle K\u0131z\u0131lay\u2019\u0131n toplumla dayan\u0131\u015fma taahh\u00fcd\u00fcn\u00fc s\u00fcrd\u00fcr\u00fcyor. Bir taraftan uhdesindeki kamu hizmetini devam ettirirken di\u011fer taraftan s\u00fcrd\u00fcr\u00fclebilir bir model ortaya koyarak Kurumun iyilik faaliyetlerine destek sa\u011fl\u0131yor. \u201cK\u0131z\u0131lay Sa\u011fl\u0131k\u201d sa\u011fl\u0131\u011f\u0131n yan\u0131 s\u0131ra ya\u015fl\u0131 bak\u0131m alan\u0131nda nitelikli bak\u0131m hizmeti almak isteyenler i\u00e7in de g\u00fcvenilir bir alternatif sunuyor. Bununla yetinmeyen \u201cK\u0131z\u0131lay Sa\u011fl\u0131k\u201d evinde bak\u0131m hizmeti veren ki\u015filere evde bak\u0131m becerileri kazand\u0131rmaya y\u00f6nelik e\u011fitimler, personelini geli\u015ftirmeye y\u00f6nelik hizmet \u00f6ncesi ve hizmet i\u00e7i e\u011fitimler geli\u015ftirip uyguluyor.<\/p>\n\n\n\n K\u0131z\u0131lay Lojistik<\/strong><\/p>\n\n\n\n Yat\u0131r\u0131m ekosisteminin \u00f6nemli unsurlar\u0131ndan \u201cK\u0131z\u0131lay Lojistik\u201d, ulusal ve uluslararas\u0131 anlamda tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 ve bilinirli\u011fini artt\u0131rd\u0131; sadece insani yard\u0131m sekt\u00f6r\u00fcne de\u011fil, t\u00fcm d\u00fcnyaya tecr\u00fcbesini aktar\u0131r h\u00e2le geldi. \u00d6zel sekt\u00f6rle yapt\u0131\u011f\u0131 i\u015f birlikleri sayesinde acil durumlardaki m\u00fcdahale kapasitesini artt\u0131ran ve daha verimli i\u015f s\u00fcre\u00e7leriyle ye\u015fil lojistik i\u00e7in emin ad\u0131mlarla ilerleyen \u201cK\u0131z\u0131lay Lojistik\u201d, 2021\u2019de planlad\u0131\u011f\u0131 ve 9-11 \u015eubat 2022\u2019de uygulad\u0131\u011f\u0131 Uluslararas\u0131 Afet ve \u0130nsani Yard\u0131m Lojisti\u011fi Kongresi<\/em>yle sekt\u00f6r\u00fcn sorunlar\u0131na \u00e7\u00f6z\u00fcmler \u00fcretme ve geli\u015ftirdi\u011fi a\u00e7\u0131l\u0131mlar\u0131 sekt\u00f6re sunma hususunda da \u00f6nc\u00fcl\u00fck yapt\u0131. \u00d6zellikle Uluslararas\u0131 K\u0131z\u0131lha\u00e7 ve K\u0131z\u0131lay Dernekleri Federasyonu (IFRC) ile yapt\u0131\u011f\u0131 anla\u015fmayla sadece T\u00fcrkiye i\u00e7in de\u011fil, d\u00fcnyadaki t\u00fcm \u00fclkelerin g\u00fcvenilir lojistik partneri olma iradesini beyan etti. Bu anla\u015fmayla \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde \u201cK\u0131z\u0131lay Lojistik\u201di d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda insani yard\u0131m \u00fcr\u00fcn ve hizmetlerinin \u00f6nemli bir lojistik \u00e7\u00f6z\u00fcm \u00fcreticisi rol\u00fcyle g\u00f6rece\u011fiz. Bu hem K\u0131z\u0131lay\u2019\u0131n afet ve acil durumlara y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131yla insani yard\u0131ma sa\u011flanan s\u00fcrd\u00fcr\u00fclebilir ve s\u00fcrekli bir kaynak olacak hem de T\u00fcrkiye\u2019yi afet ve insani yard\u0131m lojisti\u011finde merkez (hub) konumuna \u00e7\u0131karacak \u00f6nemli bir geli\u015fme olarak 2021\u2019in kay\u0131tlar\u0131na ge\u00e7ti.<\/p>\n\n\n\n K\u0131z\u0131lay \u00c7ad\u0131r ve Tekstil, K\u0131z\u0131lay Sistem Yap\u0131<\/strong><\/p>\n\n\n\n 2021\u2019de \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d ekosisteminin iki \u00fcyesi, \u201cK\u0131z\u0131lay \u00c7ad\u0131r ve Tekstil\u201d ile \u201cK\u0131z\u0131lay Sistem Yap\u0131\u201d da gerek Birle\u015fmi\u015f Milletler (BM) gerek IFRC ile yapt\u0131klar\u0131 anla\u015fmalarla k\u00fcresel tedarik\u00e7i olma yolunda ciddi ad\u0131mlar att\u0131. Geli\u015ftirilen ve geli\u015ftirilecek afet ve insani yard\u0131m kapsaml\u0131 bar\u0131nma sistemleri \u00fczerinden yap\u0131lan bu anla\u015fmalarla uluslararas\u0131 arenada \u201cK\u0131z\u0131lay \u00c7ad\u0131r ve Tekstil\u201d ile \u201cK\u0131z\u0131lay Sistem Yap\u0131\u201d, sekt\u00f6r\u00fcn \u00f6nemli partnerleri aras\u0131nda tescillenmi\u015f oldu. Bu vesileyle BM ve IFRC\u2019nin yan\u0131 s\u0131ra di\u011fer \u00fclkelerdeki K\u0131z\u0131lay ve K\u0131z\u0131lha\u00e7 dernekleri de \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d\u0131n hizmet alanlar\u0131 olacaklar.<\/p>\n\n\n\n K\u0131z\u0131lay Portf\u00f6y ve K\u0131z\u0131lay Sosyal Dan\u0131\u015fmanl\u0131k<\/strong><\/p>\n\n\n\n 2021, sosyal fayda etkisinin T\u00fcrkiye d\u0131\u015f\u0131nda da hissedildi\u011fi bir d\u00f6nem oldu. \u201cK\u0131z\u0131lay Portf\u00f6y\u201d ve \u201cK\u0131z\u0131lay Sosyal Dan\u0131\u015fmanl\u0131k\u201d da kendi alanlar\u0131nda orta vadeli projeleri olgunla\u015ft\u0131rarak \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d\u0131 insani yard\u0131m d\u00fcnyas\u0131n\u0131n s\u0131klet merkezi h\u00e2line getirmek i\u00e7in \u00f6nemli katk\u0131lar sundu. \u201cK\u0131z\u0131lay Sosyal Dan\u0131\u015fmanl\u0131k\u201d\u0131n ge\u00e7im kayna\u011f\u0131 geli\u015ftirme ama\u00e7l\u0131 de\u011fer zinciri bile\u015fenleri olu\u015fturma projeleri yery\u00fcz\u00fcnden yoksullu\u011fun silinmesine y\u00f6nelik at\u0131l\u0131mlar anlam\u0131nda \u00f6zellikle not edilmelidir.<\/p>\n\n\n\n K\u0131z\u0131lay K\u00fclt\u00fcr Sanat <\/strong><\/p>\n\n\n\n \u201cK\u0131z\u0131lay K\u00fclt\u00fcr Sanat (KKS)\u201d 2021 boyunca rafa \u00e7\u0131kacak KKS Yay\u0131nlar\u0131<\/em> i\u00e7in K\u0131z\u0131lay Akademi i\u015f birli\u011fiyle y\u00fcze yak\u0131n eserin yay\u0131n haz\u0131rl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc. K\u0131z\u0131lay\u2019\u0131n bireyden hareketle daha diren\u00e7li topluma ula\u015fmak ama\u00e7l\u0131 faaliyetlerine destek verecek yay\u0131nlar\u0131n kapsam\u0131nda yer alaca\u011f\u0131 KKS Yay\u0131nlar\u0131<\/em>, yay\u0131nc\u0131l\u0131k d\u00fcnyas\u0131na \u00f6nemli bir soluk getirecek. KKS ayr\u0131ca m\u00fclkiyeti K\u0131z\u0131lay Cemiyetine ait olan Renda K\u00f6\u015fk\u00fc\u2019n\u00fc IFRC i\u015f birli\u011fiyle yeni bir sosyal etki merkezine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. KKS toplumu d\u00f6n\u00fc\u015ft\u00fcren d\u00fc\u015f\u00fcncelerin kulu\u00e7ka merkezi olarak \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n Bir y\u0131l\u0131n i\u00e7ine s\u0131\u011fan ba\u015far\u0131lar ve g\u00fc\u00e7l\u00fc ad\u0131mlar \u201cK\u0131z\u0131lay Yat\u0131r\u0131m\u201d olarak bize yeni sorumluluklar y\u00fckl\u00fcyor. \u00d6ncelikle K\u0131z\u0131lay hareketinin s\u00fcrd\u00fcr\u00fclebilir gelece\u011fi i\u00e7in katk\u0131 sunmaya devam edece\u011fiz. \u00d6te yandan geli\u015ftirdi\u011fimiz yenilik\u00e7i ve verimli i\u015f s\u00fcre\u00e7leriyle t\u00fcm d\u00fcnyadaki sosyal etki yat\u0131r\u0131mc\u0131l\u0131\u011f\u0131 i\u00e7in \u00f6rneklik te\u015fkil edece\u011fiz. Bu, 1868\u2019den bu yana parlayan merhamet g\u00fcne\u015fimize olan taahh\u00fcd\u00fcm\u00fczd\u00fcr. Birlik ve beraberlik i\u00e7inde kat\u0131l\u0131mc\u0131 ve payla\u015f\u0131mc\u0131 bir ruhla yol alman\u0131n, ama\u00e7 ve hedefleri geli\u015ftirmenin, y\u00f6neti\u015fim ve hesap verebilirli\u011fin bir gere\u011fi olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz i\u00e7in t\u00fcm K\u0131z\u0131lay g\u00f6n\u00fclda\u015flar\u0131n\u0131 bu taahh\u00fcd\u00fcm\u00fcze ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131n tezah\u00fcr\u00fc olan \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 takip etmeye ve destek vermeye davet ediyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":" \u0130\u015f d\u00fcnyas\u0131, d\u00fcnyan\u0131n i\u00e7inde bulundu\u011fu h\u0131zl\u0131 de\u011fi\u015fim s\u00fcrecinin hem akt\u00f6r\u00fc hem de muhatab\u0131. Art\u0131k sadece ticari tablolara bakarak gelece\u011fi tasarlamak ge\u00e7mi\u015fte kald\u0131. H\u00e2l b\u00f6yleyken ge\u00e7mi\u015fte \u00f6\u011frendiklerimizle gelece\u011fi benzeri g\u00f6r\u00fclmemi\u015f bir bi\u00e7imde kurgulamam\u0131z gerekiyor. Sosyal ve ekonomik sistemler birbiriyle daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar etkile\u015fim i\u00e7inde ve bu bize yeni bir d\u00f6nemi i\u015faret ediyor. 2021; k\u00fcresel…<\/p>\n